Like most publications E·ON is fully receptive to requests for advertisements within its pages. Where the advertising policy differs from most magazines is that we insist all adverts be fully relevant to the players of EVE Online. In other words, if you have something to promote – be it a service, website, or a product – then it should be one that is available in-game or among the wider EVE community. Examples of past adverts have been for ship sales, the announcement of a new website, a call for players to join corporations, or just for alliances who wish to make themselves known to the world.
E·ON delivers ads in-game and in-print, with the ads appearing first in the magazine, then once again in-game after publication. In-game, the ad will be displayed on the EVE splash screen for all of the game’s 250,000 account holders to see. Please note than we cannot guarantee when the ad will be seen, but it will be shown before the publication of the subsequent issue of E·ON.
Advertisers should take into account that if the ad is deemed inappropriate by CCP Games to be shown as part of EVE login screen, it will not be shown. Inappropriate ads include those that contain offensive language or images, as well as those designed to promote any kind of commercial enterprise or sale of “real world” items. Moreover, no splash screen ad will link out to, or include, a URL address.
Often the ads that appear in E·ON are designed by the players themselves (like the one above for EVE-Pirate.com), but for a fee we can produce them in-house. The typical cost of placing an ad is currently 700m ISK per page (this includes having the ad seen in-game). There are extra fees if you wish us to do the design work on your behalf, which depend on how much work is involved. We will consider running double-page spread (DPS) ads but these must be arranged in advance. Currently the design of the magazine does not allow for half or quarter-page adverts.
Player-designed ads must be delivered either as a print-ready .pdf format (A4-size, 300dpi with crop marks and 3mm bleed), or, preferably, as a layered .psd file. We also require that you send us all the pages elements (text, logo, images and font details) so that we can re-arrange the ad from its native A4 print dimensions to better suit the landscape dimensions of the EVE splash screen. As noted above, if the ad includes a URL address, it will be removed from the in-game login version.
We will only publish ads that are suitable to E·ON and its readers, so it is worth discussing in advance the elements of your ad so we can ensure it is suitable for the magazine and the players of EVE Online.
Upcoming deadlines:
E·ON #018 – FINAL ads to be received by Wednesday 9th December 2009
For further information please email ads@mmmpublishing.com.
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