It’s fair to say that the plan to offer digital editions of EON has not gone how we would have liked. Originally we’d envisaged having them ready by the end of 2010, but it looks like the end of 2011 could be as wildly ambitious a target.
The problem is one of integration, specifically the coding that is necessary to enable customers to buy digital subscriptions through the EVE Store in the same way that print subscriptions are handled. Ideally you would simply have a format choice (print only, digital only or print & digital) to go with the option as to whether you want to by a single issue or a four-issue annual subscription. After you make a purchase the print edition would arrive in the mail as per usual, while for digital editions you would receive an email saying that your magazine is ready for viewing with a convenient link telling you where to find it.
Many months were spent researching all the digital reader platforms and after weighing up all the pros and cons, we decided that Zinio offered the best features. Being able to view the magazine across a number of platforms was key and while Zinio doesn’t quite cover them all (my beloved Kindle will have to remain EON-free), the quality across PC, Mac and tablet is second to none.
Unfortunately, while we are pretty much ready to go (and have been for months), the hold-up is CCP and the effort required to take Zinio’s code and integrate it among the EVE Store code. I’m not technically minded at all, but we’re told that it’s a relatively simple process. What is making things difficult is that the EVE Store is currently in a sustained period of evolution and redevelopment, the process for which isn’t made any easier by the fact that the same teams are also working on EVE’s new forum – something that also hasn’t gone quite as intended.
Understandably EON Digital is not as high a priority for CCP as the other web projects, but that doesn’t stop the process being just as frustrating to wait through for us as it is for you. All we can do is offer our apologies, keep prodding CCP for updates, while hoping things run smoothly and that we’ll have more news soon.